BILLY by Tamah
Beauty with intention.
After 25 years as a professional makeup artist working across fashion, advertising, and red carpet, Tamah is creating BILLY to offer an expertly curated line of essentials that trade guesswork for guidance.
The BILLY Vision
Rooted in Tamah’s personal legacy, professional mastery, and aesthetic instinct, BILLY is beauty as ritual, presence, and quiet confidence.
BILLY is named after Tamah’s father—a single father in New York City who managed to raise a beauty-obsessed daughter.
Tamah’s approach to makeup has always been ritual-driven. That philosophy shapes BILLY: each product is an invitation to slow down, care for yourself, and create a moment of calm and intention.
When you look your best, you feel your best. And when you feel your best, you show up as your best self in the world.
*** THE COLLECTION (PHASE ONE)
THE LIP EDIT\ Eleven timeless shades. Zero guesswork.
- BILLY – Sheer mid-red plum (signature shade)
- AWARDS SEASON – Bright, vibrant red
- PRESS JUNKET – Light universal nude
- PREMIERE – Darker universal nude
- 6AM – Bright pink
- TALK SHOW – Bright orange
- RED CARPET – Sheer buildable pink • GALA – Brown-burgundy
- QUIET ON SET – Sheer lavender
- NO NOTES – Clear, luminous topcoat
RESET – Hydrating Face Mist\ Inspired by on-set skin prep and off-duty ritual. Layers seamlessly under or over makeup. Calms the skin and senses with hinoki and basil.
WRAP TIME – Hand Lotion\ A daily ritual of softness. Silky, fast-absorbing. Scented with rice milk and incense—a quiet, skin-close luxury.
BILLY – Candle\ The signature scent. Tulsi top, frankincense heart, sandalwood base. Modern, meditative, rooted in Ayurvedic tradition. For moments of stillness.
BILLY Brand Ethos
- Quality over quantity – A tightly edited collection with purpose.
- Confidence through clarity – Elevate with ease.
- Presence through ritual – Beauty as a grounding act of self-care.
The BILLY Customer
Stylish but not trend-driven. Chooses quality over hype. Finds meaning in beautiful things. They want less, but better—and trust expert guidance over endless options. Billy takes the guesswork out of beauty.
BILLY is a WORLD.
Refined, lived-in, intentional, and undeniably beautiful. Built from instinct. Backed by experience. And created to be cherished. Let’s collaborate.
Press
