Yusef is a New York-based hair stylist whose career began in couture, working with brands like Chanel, Jean Paul Gaultier, Christian Dior, Gucci, Christian Lacroix, John Galliano, and Balmain. He has created iconic looks for global campaigns with Coach, Fenty and Dior, as well as editorial covers for Vogue, Dazed, W, Allure, Rolling Stone, Essence, and i-D. His celebrity clients include Naomi Campbell, Tyla, Bella & Gigi Hadid, Lizzo, Jourdan Dunn, Joan Smalls, and Lily Aldridge. He is the creative force behind both Tyla and Rihanna’s ongoing beauty transformations and has led creative direction for both Fenty x Puma, as well as Savage x Fenty runway shows. Yusef is the creator of his eponymous professional hair tool collection, The Y by Yusef, which helps clients create their own editorial-worthy looks at home. 

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