Johanna Jaskowska

Johanna Jaskowska is a visionary visual artist and creative technologist based in Madrid, Spain. Widely recognized by her Instagram handle @johwska, Johanna has achieved global acclaim for her groundbreaking work at the intersection of augmented reality (AR), artificial intelligence (AI), and digital identity. Her innovative projects have redefined the boundaries of art and technology, capturing the attention of millions across the world.  

A true pioneer in digital aesthetics, Johanna is best known for creating the viral AR Instagram filter Beauty3000, a futuristic filter that garnered over 500 million impressions and sparked a global conversation about beauty in the digital age. With a cumulative reach of 1.5 billion users across all her filters, she has proven her extraordinary ability to merge cutting-edge technology with avant-garde artistic vision, challenging conventional perceptions of identity and beauty.  

In 2019, ahead of the NFT boom, Johanna co-created and sold the first-ever digital dress on the blockchain for $9,500, establishing her as a trailblazer in digital fashion and blockchain technology. This early foray into the digital marketplace solidified her role as an innovator, pushing the boundaries of how art and commerce converge in the virtual world.  

Johanna’s work has been featured in renowned media outlets such as Forbes (100 Creatives in Spain 2024), Vogue, Harper’s Bazaar, Dazed (Dazed 100 in 2020), and Architectural Digest (100 Designers in Germany 2019). Her visionary creations have attracted collaborations with some of the most iconic names in fashion and technology, including Lady Gaga, J Balvin, Jean Paul Gaultier, Valentino, Valentino Beauty, Givenchy Beauty, Nike, Adidas, Mercedes-Benz, and Audi. These high-profile partnerships further amplify her influence across the creative industries.  

At the heart of Johanna’s artistic practice is a desire to blur the line between reality and illusion. Using AR, AI, and emerging technologies, she creates immersive experiences that challenge traditional boundaries, provoking visceral reactions from audiences and inviting them to question what is real and what is digitally crafted. Her work serves as a mirror to contemporary society, reflecting how digital identity and technological innovation shape our perception of the self and the world around us.  

In her latest endeavor, Johanna is building PATIO, an experimental creative studio in Madrid. More than just a workspace, PATIO is envisioned as a collaborative hub where artists, designers, and technologists come together to innovate and push the limits of digital creativity. With a focus on fostering experimentation, the studio will host workshops, exhibitions, and events  

designed to inspire and challenge the next generation of creators.  

As a leading voice at the forefront of digital art, AR, AI, and blockchain technology, Johanna continues to shape the future of digital interaction. Her work not only reflects the latest trends in technology and design but also influences and advances the global conversation about the future of art in a rapidly evolving digital landscape.