To insiders, the name Losi is synonymous with men’s grooming. Leading men Jake Gyllenhaal, Hugh Jackman, and Eric Bana become classically handsome with Losi’s seemingly unstudied grooming. Known for her easygoing personality and her professional demeanor, Losi is one of the most prominent and requested groomers in the fashion, advertising, and celebrity worlds.
Losi was born and raised in Buffalo, New York. She moved to New York in the late 80s where she trained under Oribe and managed his salon. As his first assistant, Losi cut and styled both women’s and men’s hair, but Oribe noticed that Losi had a gifted touch when it came to men’s grooming. Oribe intuitively gave Losi all of his male clientele and as a result, Losi took the fashion and celebrity worlds by storm. Losi’s success was firmly established when she created iconic looks for Tom Ford’s first menswear show for Gucci back in 1990. Since then, designers, photographers, magazines, and celebrities all vie for time on her busy schedule.
Losi works regularly with Vogue, W, GQ, Vanity Fair, and L’Uomo Vogue, just to name a few of the top publications that feature her grooming. Her editorial strength has led her to cultivate an impressive roster of advertising clients including Ralph Lauren, Tommy Hilfiger, Perry Ellis, Calvin Klein, and Hugo Boss, and she regularly collaborates with the world’s best photographers, among them the late Richard Avedon, Annie Leibovitz, Steven Klein, Michael Thompson, and David Armstrong.
Losi’s clients are not only drawn to her impressive body of work, but equally to her holistic and instinctive approach to men’s grooming. Losi is very much attuned to the individual lifestyles of her clients and tries to bring out only those features of their personalities she believes is appropriate. On a technical level, Losi claims she “listens to hair” when cutting and styling it; she believes that a man should never have to blow his hair dry, and that the cut should make the style. The end result is always the effortless masculine appeal exuded by Losi’s clients such as Kevin Spacey, Tom Hanks, Jack Nicholson, Harrison Ford, and Aaron Eckhart.
Losi is currently based out of the upscale men’s salon Martial Vivot in New York City, often described as the ultimate haven for men’s grooming. When she is not freelancing, she tends to her loyal clientele who depend on her to create and maintain their signature look.